Overview of Ready Fit Go’s implementation of a LoyLap Digital Wallet

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See how Ready Fit Go (RFG) enhanced customer convenience with a custom-branded app that seamlessly integrates with its point-of-sale, streamlining ordering, pickup, and delivery.

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Overview of Ready Fit Go


A Mobile Ordering System


Ready Fit Go (RFG) is a California-based franchise that specialises in healthy, ready-made meals available for delivery or in-store collection. With a growing customer base seeking convenience and flexibility, RFG needed a tech solution to meet the evolving demands of modern consumers.

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The Challenge

A Mobile Ordering System

RFG wanted to enhance their mobile ordering capabilities to cater to the increasing demand for delivery while ensuring that customers who preferred in-store collection had an efficient and seamless payment process.

Loyalty & Gift Card Program

Additionally, they required a way to offer bundled meal transactions and wanted to incentivize new customer acquisition with a loyalty and gift card system.

The Outcome

A Branded Mobile App

With the help of LoyLap, RFG released a branded app on both Google and Apple stores, marking a strategic shift toward mobile ordering. This app provides customers with an all-in-one platform where they can order  and pay meals for both delivery and collection.

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The Outcome

A Omni-channel Loyalty Program

The app features omni-channel integrated loyalty, rewarding customers for each purchase, whether online or in-store.

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The Outcome

Branded Physical & Digital Giftcards

RFG also introduced branded gift cards available for purchase in-store, offering incentives for customers to create an app account. This strategy drives a steady stream of new customers over time, encouraging loyalty and repeat business.
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How RFG Uses Their Mobile App

As a one-stop shop for customers to order online, pay and get rewarded

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  • To allow customers to Link credit/debit card and enable tokenized payments

  • As 24/7 communication channel to reach customers with push notifications

  • To track balance, spend, rewards, and receipts
  • To engage customers with personalised targeted campaigns on their device

Product Implementation

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Payment Card Tokenisation

Customers can seamlessly link their payment card once in the app, and all future transactions can be processed without further verification due to strong initial apple wallet payment authorisation. 

Intergation with apple and google wallets means the simplest buying experience possible for RFGs customers; all perfectly branded for RFG.

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Product Implementation

 

Online Ordering for Delivery

RFG utilise LoyLap’s Delivery functionality to set multiple map based delivery zones where their drivers can deliver orders according to set order time rules.

LoyLap’s delivery data is sync’d with RFG own delivery software daily so that their drivers are given the optimal route for food deliveries with zero manual work required.

 

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tion of a LoyLap Digital Wallet (1)
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Product Implementation

Campaigns and Engagement

RFG use the their branded app to remind people when their ordering windows are closing to encourage those last minute orders. ⁣
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They also successfully utilise the campaigns functionality for referral marketing with partner gyms over LA having the ability to give referrals to customers whereby the customer gets discounts off their first order and the gym gets a referral bonus. ⁣

How RFG Uses Campaigns

To offer basket and product- level discounts to influence consumer behaviour



  • To target customers based on demographic and transactional criteria like age, gender or number of visits.

  • To retain existing customers before they churn with Lapsed Customer campaigns.

  • To reward specific products purchasers with discounted products they may like.

  • To offer their customers something special on or around their birthday.

  • To reconnect with lost customers, reward top spenders, visitors or group of customers like students.
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Product Implementation

Bundles

RFG are a strong user of LoyLap’s latest product; Bundles. ⁣
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Customers are encouraged to purchased 10 or 20 meal plans in the app for an upfront fee, and then to collect or have their meals delivered at their convenience. ⁣
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For RFG this means upfront cashflow and strong customer loyalty, and for customer they get better value for money for locking in their purchases early.

Join thousands of business who are already thriving with LoyLap technology

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More Reviews From Other Merchants

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EnhancedPayments

Enhanced Payments

Customers got more out of every transaction. Offers such as 13% credit on top ups greater than $50, incentivised their customers to switch over.

Management

Centralized Management

Every customer transaction and interaction was now managed using a centralized LoyLap dashboard.

POS

POS Integragtion

Our integration with your POS means all data is integrated into one system to make it easier for your team to manage

Reconciliation

Easy Reconciliation

Florence Coffee Co saved considerable man hours on end of day reconciliation as the system would automatically send reports.

EffectiveResults

Industry leading and effective results

At LoyLap we don’t just provide the technology, we make sure the technology is the right match for your business and its customers. Florence Coffee Co now has over 15k app downloads and over 700 five star reviews; it is clear that the impact has been overwhelmingly positive for both Florence Coffee Co and its customers.

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