How Florence Coffee’s Leap Year Campaign Drove 7-Figure Top-Ups in 48 Hours

Florence Coffee used LoyLap’s Top-Up Rewards to boost cash flow without debt, launching a Leap Year campaign that gave customers 29% credit-back on $100+ top-ups.In just 48 hours, the campaign reached over 13,800 users through 92,000+ push notifications, making 597 transactions and collectively loading a 7-figure amount in pre-paid funds.

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Overview

Cash flow is the backbone of any business, and for Florence Coffee, finding ways to increase it without relying on debt was essential. With dozens of locations and a loyal customer base, they needed a strategy that would not only improve cash flow but also reward their customers in a way that strengthened long-term loyalty.


Strategy

In February 2024, Florence Coffee launched its Leap Year Bonus! campaign: customers who topped up $100 or more in their branded mobile app during a 48-hour window received a 29% credit-back reward. The campaign created urgency, offered meaningful value, and turned customer prepayments into immediate, predictable revenue.

The idea was simple but powerful: encourage customers to load funds upfront by rewarding them with extra credit. To maximise visibility, Florence Coffee supported the campaign with push notifications scheduled at key times — midnight, early morning, and late afternoon — catching customers when they were most likely to act.

Over the course of two days, 92,115 push notifications were delivered to 13,806 app users, ensuring the campaign cut through the digital noise. 

 

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The Execution

The campaign was executed seamlessly within the LoyLap platform:

Customers received notifications, tapped into the app, selected their top-up amount, and instantly received their 29% bonus credit.

The credit was tied directly to their account and redeemable through their LoyLap QR wallet pass at any Florence Coffee location.

For staff, the process was effortless. Every transaction synced with the POS, rewards were tracked in real-time, and redemption was fully automated.  No vouchers, no manual checks, no hassle.

Proven Results

The Results

The campaign’s impact was extraordinary:

 

  • 509 customers participated, collectively topping up to a 7-figure amount.
  • 597 transactions were recorded, with some customers loading funds multiple times.
  • Another 7-figure amount in rewards was given, ensuring future return visits and sustained revenue.

Insights & Future Applications

Beyond the financial success, Florence Coffee unlocked deeper insights through the LoyLap Dashboard. Analysis revealed the best times of day for customer engagement, helping to refine future campaigns for maximum impact. By understanding when customers are most responsive, Florence Coffee can now time promotions to drive higher participation and redemption rates.

This case proves that when used strategically, loyalty technology is not just about rewards — it’s a cash flow tool, a marketing engine, and a long-term growth driver.




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OVERVIEW

Tamp & Grind, a specialty coffee shop, relied on a previous loyalty provider’s NFC-based stamp system, facing fraud risks, limited reward options, and shallow customer insights.

CHALLENGE

T&G switched to LoyLap Loyalty, where every reward is tied to a unique QR code, eliminating fraud. T&G also gained the flexibility to offer multiple reward types.

OUTCOME

 In Q1, 656 stamps were collected. By Q2, that surged to 1,721 stamps. This means stamps doubled customers are engaging deeply, turning visits into lasting loyalty.

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OVERVIEW

Lynton Railway's payment system relied entirely on on-site ticket purchases. This created friction for regular local passengers who had to queue and pay manually each time they used the service. The railway also sought a way to:

CHALLENGE

By introducing reloadable cards and QR code accounts, Lynton Railway's customers gained a faster, more convenient way to travel while enjoying preferential pricing. 

OUTCOME

This system improved loyalty, encouraged advance payments, and strengthened the railway’s cash flow for reinvestment. Since 2019, over 553 accounts have been created with nearly 2,000 fund additions.

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OVERVIEW

Hays Travel was relying on apen-and-paper system to manage gift cards —  a process that was outdated, error-prone, and risky for such a large operation.

CHALLENGE

LoyLap stepped in with a smart, seamless solution. By integrating our web-based Merchant App directly into Hays Travel’s existing POS system.

OUTCOME

Since going live in November 2023, Hays Travel has processed over 12,900 gift card transactions, with anaverage load of £331.72. 

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EnhancedPayments

Enhanced Payments

Customers got more out of every transaction. Offers such as 13% credit on top ups greater than $50, incentivised their customers to switch over.

Management

Centralized Management

Every customer transaction and interaction was now managed using a centralized LoyLap dashboard.

POS

POS Integragtion

Our integration with your POS means all data is integrated into one system to make it easier for your team to manage

Reconciliation

Easy Reconciliation

Florence Coffee Co saved considerable man hours on end of day reconciliation as the system would automatically send reports.

EffectiveResults

Industry leading and effective results

At LoyLap we don’t just provide the technology, we make sure the technology is the right match for your business and its customers. Florence Coffee Co now has over 15k app downloads and over 700 five star reviews; it is clear that the impact has been overwhelmingly positive for both Florence Coffee Co and its customers.

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