Coffee, Loyalty & Cash Flow: Florence Coffee’s LeapYear Top-up Reward Success Story

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Florence Coffee found a smart way to boost cash flow and reward customers—all with the help of LoyLap. Their latest campaign drove engagement, increased revenue, and strengthened loyalty in a seamless, hassle-free way.

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Insight into Florence Coffee’s

Cash flow is the foundation of any business, and Florence Coffee found a game-changing way to boost it—without incurring debt—by leveraging LoyLap’s Top-up Reward Bonus Campaign.


Strategy

On February 29, 2024, Florence Coffee launched its Leap Year Bonus! campaign, offering customers a 29% credit-backon top-ups of $100 or more through their branded mobile app.

This limited-time offer lasted just 48 hours, accompanied by well-timed push notifications to maximize engagement. The goal? To encourage customers to pre-load funds while increasing brand loyalty and revenue.

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The Execution

The campaign was meticulously planned, with notifications sent at strategic times—midnight, early morning, and late afternoon—to capture customer attention.

Over 92,115 push notifications reached 13,806 users, ensuring visibility despite the crowded digital landscape.

Florence Coffee Case Study

The Results

The campaign’s impact was extraordinary:

 

  • 509 customers participated, collectively topping up $59,922.00.
  • 597 transactions were recorded, with some customers loading funds multiple times.
  • A total of $17,531.50 in rewards was issued, ensuring future return visits and sustained revenue.
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Insights & Future Applications

  • By analyzing customer behavior from the LoyLap Dashboard, Florence Coffee gained valuable insights into optimal engagement times.

  • This success demonstrates the power of technology in shaping modern loyalty programs and cash flow management.

  • With the right tools, small and medium-sized businesses can compete with industry giants, maximizing customer retention and revenue—all while maintaining financial control.

  • Florence Coffee’s success story proves that strategic digital engagement, paired with a well-executed incentive, can lead to outstanding business growth.
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More Reviews From Other Merchants

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EnhancedPayments

Enhanced Payments

Customers got more out of every transaction. Offers such as 13% credit on top ups greater than $50, incentivised their customers to switch over.

Management

Centralized Management

Every customer transaction and interaction was now managed using a centralized LoyLap dashboard.

POS

POS Integragtion

Our integration with your POS means all data is integrated into one system to make it easier for your team to manage

Reconciliation

Easy Reconciliation

Florence Coffee Co saved considerable man hours on end of day reconciliation as the system would automatically send reports.

EffectiveResults

Industry leading and effective results

At LoyLap we don’t just provide the technology, we make sure the technology is the right match for your business and its customers. Florence Coffee Co now has over 15k app downloads and over 700 five star reviews; it is clear that the impact has been overwhelmingly positive for both Florence Coffee Co and its customers.

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