Despite the complexities of consumer buying behaviour, you don't need to be a marketing specialist to understand that the sale of certain products consistently demonstrates a preference for another. In a supermarket, a consumer that buys tortilla chips is also likely to buy salsa as well. The same can be said of purchasing hot dogs and buns, or charcuterie and cheese.
We see it most often at fast food restaurants that promote a drink and chips, in addition to your burger. By offering your existing customers products and services that compliment their current needs, you can not only increase your average basket size, but you can also improve customer satisfaction and retention.
For example, a cinema offering discounted tickets on Wednesdays may choose to cross-sell popcorn and sweets on offer, to improve the overall customer experience, while encouraging spend on a day of the week that sees the fewest viewers.
With LoyLap’s Loyalty functionality, you can skip the market research and automate this approach to further drive revenue with custom Campaign that target your customers based on specific past purchases. Whether it be coffee and a pastry at your local cafe, or drinks and appetisers at your favourite pub, there’s always a perfect pairing to entice your patrons.
Watch the short video below on how to create a Product Preferences Campaign for your business.